PPC Questionnaire

Please fill out this form to help us manage your new PPC campaign. Please be specific with your answers to the best of your ability. Upon completion of the form, we will review and ask any follow-up questions if necessary.
Name of Product/Service
Website URL
Primary Contact Name
Primary Contact Email
Is The Budget Set or Flexible Based on Performance?
- Set
- Flexible
- Not Decided
Monthly Ad Budget
Adwords ID (if existing)
Do you currently have Google Analytics Goal Tracking Setup?
- Yes
- No
- Not Sure
What Is Your Main Goal For This Campaign?
What Results Are You Expecting Working With Us?
Do You Use Any Lead Generation Products?
Product/Service Description
Please be specific
Who is your target audience?
Describe the characteristics of the ideal targeted client.
Which cities / regions / states would you like to target?
What makes your business standout?
Describe your distinguishing characteristics.
Are you running any promotions or specials?
Please provide details.
Calls to action?
What step do you want visitors to take next? (Ex. Schedule Your Free Consultation, Call to Schedule an Appointment, etc)
What is your target campaign launch date?
What are the main Keywords you would use to find your own product/service?
While we will do keyword research this gives us insight into the direction you would like to head. Please type 3 - 5 keywords that you would use.
Landing Page URL(s) want to focus on?
What is the Exact Thank You Page URL?
Ad copy instructions if any
Phone number For A New Customer To Call
List any Ad day or time restrictions
Who are your direct competitors websites?
Top 2-4
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PPC Questionnaire

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