Copy Your Generated UTM Code:
To use this UTM builder, simply enter your destination URL, add your campaign parameters, and copy the resulting URL. Click on the tabs below to learn more about each utm campaign parameter.
UTM Campaign source is used to identify where your traffic is coming from, also known as the referrer. This can be the name of the newsletter, social media network name or even name of a website. This field is required for all UTMs.
This parameter is used to identify how all the traffic is coming to you. This is the marketing medium that sent you the traffic. For example, this can be cpc, social, email or blog.
UTM Campaign Name is simply a name to identify your campaign from. Most campaigns will run across several sources and mediums so your campaign name will help you to associate traffic back to the original campaign.
A UTM Campaign Term is optional and not always used. Often, this is the paid keyword for the particular link. Sometimes, the campaign term is used to identify the link text when used in a blog article.
This is another optional parameter of a UTM code. Use campaign content to differentiate between ads on the same channel or to run A/B tests of different images or content.
What Are UTM Links?
A UTM is a set of parameters appended to the end of a URL or link. These parameters contain data that can be picked up by web analytic software to track information about your traffic. UTM codes allow you to see beyond the typical referrer information and track your marketing efforts to a much deeper level. Using a URL built from a UTM builder, you can better understand where your traffic is coming from and where to continue to focus your marketing efforts.
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