[ Free tool · Structured data ]
Schema markup
generator.
Generate copy-paste JSON-LD structured data for FAQs, local businesses, services and articles — the markup Google and AI assistants use to understand your pages.
- Free, no sign-up
- JSON-LD
- 4 schema types
- Built-in checks
Questions & answers
Your JSON-LD
Checks
Where it goes
Paste the code into the page's <head> or body, or use your SEO plugin's custom schema field. Each page should describe only what's on that page.
Which schema to use
Four types that cover most business sites.
FAQ page
For pages with real questions and answers. Helps search engines and AI assistants pull exact answers from your content.
@type: FAQPageLocal business
For your homepage or contact page. Confirms your name, address, phone and hours — key for map results.
@type: LocalBusinessService & article
Service markup for each service page; Article or BlogPosting for blog content, with author and dates.
@type: Service · BlogPostingFAQ
Schema markup questions
What is schema markup?
Schema markup is structured data, usually written in JSON-LD, that labels the information on a page — a business address, a question and its answer, an article's author. It helps search engines and AI assistants understand your content precisely.
Does schema markup improve rankings?
Not directly. It makes your pages eligible for rich results and easier for search engines and AI tools to interpret, which can improve visibility and click-through.
Will FAQ schema show FAQs in Google results?
Since 2023 Google shows FAQ rich results mainly for well-known government and health sites. FAQ markup is still valid and helps other search engines and AI assistants understand your Q&A content.
How do I test my schema?
Use Google's Rich Results Test or the Schema.org validator. Paste your page URL or the code and fix any errors or warnings they report.
From the team behind this tool
Want schema across your whole site?
We implement entity and schema strategy as part of our SEO and AEO work, so every page tells search engines and AI exactly who you are.